What is our objective with this client target?
To begin a process of sensitisation to the dimensions of a Premium Brand. In order to do so it is fundamental that everyone in a company has a Premium conscience/attitude, one that sees the three fundamental axes — AESTHETIC, HUMAN, PROFESSIONAL — as an organisational behaviour.
Being Premium requires a strong attention to the use of communicative elements, moreover it requires relationships to be experienced as a process of ongoing seduction. What is the meaning? The deepest sense of being Premium is the attention to detail for every organisational element of the company system. As an attitude it is born out of the need to always be the best.
When a company lives and sees its being Premium, others will stop and notice.
“When I allow myself to shine, I allow others to do the same”.