V.E.R.A. has been dealing with executive coaching for years.

What does it mean to activate a transformative coaching? It means focus on performance improvement by defining  a clear objective and facilitating a process of alignment whose effect is to achieve a natural, effortless efficacy.

The first passage requires that the coach take the coachee’s personality and working environment into account in order to vouchsafe change. Therefore together they explore the space of the problem and the space of excellence.

The coach observes and listens in order to find the areas that the coachee doesn’t easily access or doesn’t even take into consideration, but which might represent underdeveloped potential.

Then the coach helps the coachee identify internal conflicts in order to turn them into aspects one can live with.

Finally the coachee is supported in the identification and activation of resources that can lead to concrete actions that generate change.